Fox foods UK is a food wholesaler distributing throughout the UK.

The brief given to me was clear and simple, they asked me to design a friendly fox. Although, I wasn’t given more than this, it allowed me to use my creative initiative for their branding.

I began researching into the friendliest fox faces. I found a few young cub images and used those as a reference point for my illustration. I kept it simple with just a face to represent the brand. Using the obvious colour pallets of oranges and browns throughout to tie in with the fox name.

To show more examples on how the logo can be used, I’ve produced a few extra mock-up’s such as Boxes, Packaging tape and clothing.