ELEVATE FITNESS LOGO
Elevate Fitness is owned by an extremely driven athlete, Leah. Leah wanted a brand to represent her values as an athlete as she herself has run marathons and cycled the London to Brighton. She was just starting out with her new business Elevate Fitness and came to me to design her logo, posters and social media content.
Leah asked me to create a logo design based on these key principles:
Starting their fitness journey
Levels that can be achieved
Strive to be their best
With this information I went away and designed a logo that can showcase her message to protentional clients. Using a bold but curved typeface to signify the strength and flexibility that can be achieved through exercise. Whilst also the V and A coming together to represent the up and downs of starting a fitness journey but also a nod to the levels that can be reached and tying back into the brand name “Elevate Fitness”. The athlete silhouette is incorporated to show to keep pushing forward to reach your goals, whilst also being a great asset going forward in further advertisement needs.
Leah now uses this logo for all her advertising throughout social media to attract new clients to join her to start or continue their journey.
ELEVATE FITNESS SOCIAL MEDIA
After successfully creating a logo for Leah in her venture with Elevate Fitness, I was tasked with creating online posters for her social media platforms to promote her multitude of weekly classes. Using the brand asset of the athlete silhouette throughout each fitness class as a focal point to represent Elevate fitness.
My aim for each poster was to give each fitness class its own tag and style. Using the brand asset of the athlete silhouette to encompass the brand identity without needing the logo as a focal point. This is to express the idea to new to fitness clients that it’s a fun social class for groups whilst also being a great way to workout.