STEK Products is an established name in the world of motorsport, mainly dealing with Vintage style products for bikes in the 70’s onwards. Wanting to get into products for the modern era in 2024 STEK Products bought out my company, JC Pro.

The new owner of my former company wanted to move away from the JC Pro branding to bring it in line with their already established name. In doing this a redesign of the original STEK Logo was needed to make logo placement easier for modern day bike covers and specifically to get the best coverage of the logo on the race suit for advertisement. With my knowledge from JC Pro in this area, I was asked by the new owner to produce 2 logos for the rebranding.

The Primary logo has only had a slight redesign from the original, keeping with an oval shape and continuing with the same type face as previously. However, making sure the wording STEK was the main priority, to ensure it was visible at high speeds and caught on camera easily for potential customers to identify the tailor of the racewear.

The Secondary logo was a completely new design. Shaped as a rectangle to fit into better positions, for example the lower back of a race suit or if a rider is wearing a race jacket.

I created a brand asset which is also showcased throughout the logos to symbolise the rut left behind from a speedway bike off of the start line; while also showing the moving of speed required in high proforming racers.